QQQ   337.27 (+1.86%)
AAPL   175.05 (+1.37%)
MSFT   318.52 (+1.44%)
META   246.85 (+1.80%)
GOOGL   122.83 (+1.65%)
AMZN   118.15 (+2.29%)
TSLA   176.89 (+1.74%)
NVDA   316.78 (+4.97%)
NIO   7.82 (-2.62%)
BABA   85.77 (-5.41%)
AMD   107.93 (+4.03%)
T   16.55 (-0.66%)
F   11.64 (+1.22%)
MU   67.57 (+4.08%)
CGC   1.05 (+0.00%)
GE   104.01 (+0.52%)
DIS   93.76 (+1.07%)
AMC   5.07 (-0.59%)
PFE   36.48 (-0.73%)
PYPL   61.27 (-0.31%)
NFLX   371.29 (+9.22%)
QQQ   337.27 (+1.86%)
AAPL   175.05 (+1.37%)
MSFT   318.52 (+1.44%)
META   246.85 (+1.80%)
GOOGL   122.83 (+1.65%)
AMZN   118.15 (+2.29%)
TSLA   176.89 (+1.74%)
NVDA   316.78 (+4.97%)
NIO   7.82 (-2.62%)
BABA   85.77 (-5.41%)
AMD   107.93 (+4.03%)
T   16.55 (-0.66%)
F   11.64 (+1.22%)
MU   67.57 (+4.08%)
CGC   1.05 (+0.00%)
GE   104.01 (+0.52%)
DIS   93.76 (+1.07%)
AMC   5.07 (-0.59%)
PFE   36.48 (-0.73%)
PYPL   61.27 (-0.31%)
NFLX   371.29 (+9.22%)
QQQ   337.27 (+1.86%)
AAPL   175.05 (+1.37%)
MSFT   318.52 (+1.44%)
META   246.85 (+1.80%)
GOOGL   122.83 (+1.65%)
AMZN   118.15 (+2.29%)
TSLA   176.89 (+1.74%)
NVDA   316.78 (+4.97%)
NIO   7.82 (-2.62%)
BABA   85.77 (-5.41%)
AMD   107.93 (+4.03%)
T   16.55 (-0.66%)
F   11.64 (+1.22%)
MU   67.57 (+4.08%)
CGC   1.05 (+0.00%)
GE   104.01 (+0.52%)
DIS   93.76 (+1.07%)
AMC   5.07 (-0.59%)
PFE   36.48 (-0.73%)
PYPL   61.27 (-0.31%)
NFLX   371.29 (+9.22%)
QQQ   337.27 (+1.86%)
AAPL   175.05 (+1.37%)
MSFT   318.52 (+1.44%)
META   246.85 (+1.80%)
GOOGL   122.83 (+1.65%)
AMZN   118.15 (+2.29%)
TSLA   176.89 (+1.74%)
NVDA   316.78 (+4.97%)
NIO   7.82 (-2.62%)
BABA   85.77 (-5.41%)
AMD   107.93 (+4.03%)
T   16.55 (-0.66%)
F   11.64 (+1.22%)
MU   67.57 (+4.08%)
CGC   1.05 (+0.00%)
GE   104.01 (+0.52%)
DIS   93.76 (+1.07%)
AMC   5.07 (-0.59%)
PFE   36.48 (-0.73%)
PYPL   61.27 (-0.31%)
NFLX   371.29 (+9.22%)

Toy Stocks List

Compare toy stocks and their fundamentals, performance, price, and technicals. Use this free stock comparison tool to evaluate companies based on their analyst ratings, book value, debt, dividend, MarketRank, news sentiment, price performance, profitability, and more. Enter up to ten stock symbols separated by a comma or space (ex. BAC, JPM, WFC, C, GS).

Learn more about trading toy stocks.

Compare Stocks - Price & Volume

CompanyCurrent Price50-Day Moving Average52-Week RangeMarket CapBetaAvg. VolumeToday's Volume
Electronic Arts Inc. stock logo
EA
Electronic Arts
$126.21
+1.0%
$122.38
$108.53
$142.79
$34.61 B0.872.41 million shs2.41 million shs
Funko, Inc. stock logo
FNKO
Funko
$12.86
+6.5%
$9.41
$7.14
$27.79
$651.87 M1.59632,458 shs777,857 shs
Hasbro, Inc. stock logo
HAS
Hasbro
$62.00
+0.0%
$53.63
$45.75
$91.53
$8.59 B0.741.96 million shs982,128 shs
JAKKS Pacific, Inc. stock logo
JAKK
JAKKS Pacific
$22.77
+0.0%
$19.26
$10.65
$27.87
$224.76 M2.17118,649 shs111,486 shs
Mattel, Inc. stock logo
MAT
Mattel
$19.01
+0.4%
$17.51
$15.36
$25.56
$6.73 B1.172.97 million shs1.45 million shs
Take-Two Interactive Software, Inc. stock logo
TTWO
Take-Two Interactive Software
$139.63
+11.7%
$121.09
$90.00
$141.96
$23.55 B0.691.79 million shs12.47 million shs
Build-A-Bear Workshop, Inc. stock logo
BBW
Build-A-Bear Workshop
$21.98
+2.7%
$23.28
$12.47
$26.87
$328.29 M1.93303,931 shs224,303 shs
The Walt Disney Company stock logo
DIS
Walt Disney
$93.76
+1.1%
$97.59
$84.07
$126.48
$171.33 B1.2911.12 million shs14.86 million shs
Target Co. stock logo
TGT
Target
$154.18
-4.2%
$160.33
$137.16
$183.89
$71.16 B1.023.21 million shs7.85 million shs
Walmart Inc. stock logo
WMT
Walmart
$151.47
+1.3%
$147.43
$117.27
$154.64
$408.57 B0.486.18 million shs15.57 million shs

Price Performance

Company1-Day Performance7-Day Performance30-Day Performance90-Day Performance1-Year Performance
Electronic Arts Inc. stock logo
EA
Electronic Arts
-0.16%+0.14%-2.47%+11.82%-2.76%
Funko, Inc. stock logo
FNKO
Funko
+4.50%+8.84%+23.79%+6.91%-40.89%
Hasbro, Inc. stock logo
HAS
Hasbro
+0.27%+3.35%+16.81%+6.04%-33.03%
JAKKS Pacific, Inc. stock logo
JAKK
JAKKS Pacific
-2.96%-5.25%+8.80%+9.06%+53.16%
Mattel, Inc. stock logo
MAT
Mattel
-0.26%+3.44%+7.68%+2.77%-27.80%
Take-Two Interactive Software, Inc. stock logo
TTWO
Take-Two Interactive Software
+0.78%+0.22%+0.51%+11.11%+1.58%
Build-A-Bear Workshop, Inc. stock logo
BBW
Build-A-Bear Workshop
+3.43%-1.29%-18.19%-8.82%+9.12%
The Walt Disney Company stock logo
DIS
Walt Disney
+1.97%-8.28%-7.51%-12.34%-14.61%
Target Co. stock logo
TGT
Target
+2.58%+2.05%-1.07%-7.78%-25.23%
Walmart Inc. stock logo
WMT
Walmart
-0.17%-1.98%+0.01%+3.65%+13.84%

MarketRank™

CompanyOverall ScoreAnalyst's OpinionShort Interest ScoreDividend StrengthESG ScoreNews and Social Media SentimentCompany OwnershipEarnings & Valuation
Electronic Arts Inc. stock logo
EA
Electronic Arts
2.2616 of 5 stars
2.23.01.72.62.42.51.9
Funko, Inc. stock logo
FNKO
Funko
1.3312 of 5 stars
1.03.00.00.02.22.50.6
Hasbro, Inc. stock logo
HAS
Hasbro
2.6104 of 5 stars
3.31.04.23.22.41.71.9
JAKKS Pacific, Inc. stock logo
JAKK
JAKKS Pacific
2.2639 of 5 stars
2.53.01.70.02.40.82.5
Mattel, Inc. stock logo
MAT
Mattel
2.756 of 5 stars
3.45.00.03.32.41.72.5
Take-Two Interactive Software, Inc. stock logo
TTWO
Take-Two Interactive Software
1.7428 of 5 stars
1.42.00.02.22.92.51.9
Build-A-Bear Workshop, Inc. stock logo
BBW
Build-A-Bear Workshop
1.736 of 5 stars
0.01.00.00.02.71.72.5
The Walt Disney Company stock logo
DIS
Walt Disney
3.2697 of 5 stars
4.55.00.04.02.82.52.5
Target Co. stock logo
TGT
Target
3.2438 of 5 stars
3.34.04.21.93.72.53.1
Walmart Inc. stock logo
WMT
Walmart
2.6829 of 5 stars
2.45.04.21.92.32.51.9

Analyst Ratings

CompanyConsensus Rating ScoreConsensus RatingConsensus Price Target% Upside from Current Price
Electronic Arts Inc. stock logo
EA
Electronic Arts
2.48
Hold$136.638.25% Upside
Funko, Inc. stock logo
FNKO
Funko
2.00
Hold$13.071.64% Upside
Hasbro, Inc. stock logo
HAS
Hasbro
2.58
Moderate Buy$75.5021.77% Upside
JAKKS Pacific, Inc. stock logo
JAKK
JAKKS Pacific
3.00
Buy$26.5016.38% Upside
Mattel, Inc. stock logo
MAT
Mattel
2.80
Moderate Buy$24.3328.00% Upside
Take-Two Interactive Software, Inc. stock logo
TTWO
Take-Two Interactive Software
2.75
Moderate Buy$143.272.61% Upside
Build-A-Bear Workshop, Inc. stock logo
BBW
Build-A-Bear Workshop
0.00
N/AN/AN/A
The Walt Disney Company stock logo
DIS
Walt Disney
2.90
Moderate Buy$128.2036.73% Upside
Target Co. stock logo
TGT
Target
2.63
Moderate Buy$181.6917.84% Upside
Walmart Inc. stock logo
WMT
Walmart
2.81
Moderate Buy$165.139.01% Upside

Current Analyst Ratings

Latest Toy Stocks Analyst Ratings

DateCompanyBrokerageActionRatingPrice TargetDetails
5/18/2023
Take-Two Interactive Software, Inc. stock logo
TTWO
Take-Two Interactive Software
Bank of America
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Boost Price Target$135.00 ➝ $146.00
5/18/2023
Take-Two Interactive Software, Inc. stock logo
TTWO
Take-Two Interactive Software
Stifel Nicolaus
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Boost Price Target$150.00 ➝ $165.00
5/18/2023
Take-Two Interactive Software, Inc. stock logo
TTWO
Take-Two Interactive Software
Wells Fargo & Company
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Boost Price Target$132.00 ➝ $160.00
5/18/2023
Take-Two Interactive Software, Inc. stock logo
TTWO
Take-Two Interactive Software
Wedbush
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Boost Price Target$130.00 ➝ $154.00
5/18/2023
Take-Two Interactive Software, Inc. stock logo
TTWO
Take-Two Interactive Software
Benchmark
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Boost Price TargetBuy$120.00 ➝ $145.00
5/18/2023
Take-Two Interactive Software, Inc. stock logo
TTWO
Take-Two Interactive Software
Morgan Stanley
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Boost Price Target$145.00 ➝ $158.00
5/18/2023
Take-Two Interactive Software, Inc. stock logo
TTWO
Take-Two Interactive Software
Robert W. Baird
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Boost Price Target$120.00 ➝ $155.00
5/18/2023
Take-Two Interactive Software, Inc. stock logo
TTWO
Take-Two Interactive Software
Barclays
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Boost Price Target$141.00 ➝ $156.00
5/17/2023
Hasbro, Inc. stock logo
HAS
Hasbro
Bank of America
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Boost Price Target$63.00 ➝ $68.00
5/16/2023
Electronic Arts Inc. stock logo
EA
Electronic Arts
Deutsche Bank Aktiengesellschaft
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Boost Price Target$125.00 ➝ $135.00
5/12/2023
Electronic Arts Inc. stock logo
EA
Electronic Arts
DZ Bank
Subscribe to MarketBeat All Access for the recommendation accuracy rating
UpgradeHold ➝ Buy$142.00
(Data available from 5/18/2020 forward. View 10+ years of historical ratings with our analyst ratings screener.)

Sales & Book Value

CompanyAnnual RevenuePrice/SalesCashflowPrice/CashBook ValuePrice/Book
Electronic Arts Inc. stock logo
EA
Electronic Arts
$7.43B4.66$5.96 per share21.18$26.59 per share4.75
Funko, Inc. stock logo
FNKO
Funko
$1.32B0.49$1.44 per share8.93$6.58 per share1.95
Hasbro, Inc. stock logo
HAS
Hasbro
$5.86B1.47$12.25 per share5.06$19.90 per share3.12
JAKKS Pacific, Inc. stock logo
JAKK
JAKKS Pacific
$782.79M0.29$5.19 per share4.39$14.41 per share1.58
Mattel, Inc. stock logo
MAT
Mattel
$5.43B1.24$1.79 per share10.63$5.47 per share3.48
Take-Two Interactive Software, Inc. stock logo
TTWO
Take-Two Interactive Software
$4.83B4.87$7.31 per share19.10$33.00 per share4.23
Build-A-Bear Workshop, Inc. stock logo
BBW
Build-A-Bear Workshop
$467.94M0.70$4.28 per share5.13$8.08 per share2.72
The Walt Disney Company stock logo
DIS
Walt Disney
$82.72B2.07$6.56 per share14.29$55.58 per share1.69
Target Co. stock logo
TGT
Target
$109.12B0.65$11.73 per share13.14$24.40 per share6.32
Walmart Inc. stock logo
WMT
Walmart
$611.29B0.67$10.56 per share14.35$31.06 per share4.88

Profitability & Earnings

CompanyNet IncomeEPSTrailing P/E RatioForward P/E RatioP/E GrowthNet MarginsReturn on Equity (ROE)Return on Assets (ROA)Next Earnings Date
Electronic Arts Inc. stock logo
EA
Electronic Arts
$802M$2.8743.9822.915.6610.80%16.42%9.34%8/1/2023 (Estimated)
Funko, Inc. stock logo
FNKO
Funko
-$8.03M-$1.59N/A16.49N/A-5.78%-7.12%-2.53%8/3/2023 (Estimated)
Hasbro, Inc. stock logo
HAS
Hasbro
$203.50M$0.8672.0912.535.592.11%18.56%5.78%7/18/2023 (Estimated)
JAKKS Pacific, Inc. stock logo
JAKK
JAKKS Pacific
$91.41M$8.782.598.53N/A11.51%30.66%8.77%7/26/2023 (Estimated)
Mattel, Inc. stock logo
MAT
Mattel
$393.91M$0.7226.4013.203.245.11%17.52%5.47%7/20/2023 (Estimated)
Take-Two Interactive Software, Inc. stock logo
TTWO
Take-Two Interactive Software
$418.02M-$2.26N/A43.632.25-8.35%4.37%2.42%8/14/2023 (Estimated)
Build-A-Bear Workshop, Inc. stock logo
BBW
Build-A-Bear Workshop
$47.99M$3.176.935.88N/A10.26%45.63%17.58%5/25/2023 (Confirmed)
The Walt Disney Company stock logo
DIS
Walt Disney
$3.15B$2.2541.6718.031.994.74%6.41%3.12%8/9/2023 (Estimated)
Target Co. stock logo
TGT
Target
$2.78B$5.9825.7814.801.242.55%25.63%5.27%8/16/2023 (Estimated)
Walmart Inc. stock logo
WMT
Walmart
$11.68B$4.2835.3922.374.441.91%20.45%6.96%5/18/2023 (Confirmed)

Latest Toy Stocks Earnings

DateQuarterCompanyConsensus EstimateReported EPSBeat/MissGap EPSRevenue EstimateActual RevenueDetails
5/25/2023N/A
Build-A-Bear Workshop, Inc. stock logo
BBW
Build-A-Bear Workshop
$1.01N/A-$1.01N/AN/AN/A  
5/18/2023Q1 24
Walmart Inc. stock logo
WMT
Walmart
$1.32$1.47+$0.15N/A$147.91 billion$152.30 billion  
5/17/2023Q4 23
Take-Two Interactive Software, Inc. stock logo
TTWO
Take-Two Interactive Software
$0.68-$3.62-$4.30$4.56$1.34 billion$1.39 billion    
5/17/2023Q1 23
Target Co. stock logo
TGT
Target
$1.76$2.05+$0.29$2.05$25.28 billion$24.95 billion    
5/10/2023Q2 23
The Walt Disney Company stock logo
DIS
Walt Disney
$0.89$0.93+$0.04$1.17$21.82 billion$21.82 billion    
5/9/2023Q4 23
Electronic Arts Inc. stock logo
EA
Electronic Arts
$1.3140-$0.04-$1.3540$1.60$1.73 billion$1.95 billion    
4/27/2023Q1 2023
Hasbro, Inc. stock logo
HAS
Hasbro
$0.04$0.01-$0.03$0.18$883.06 million$1,000.00 million    
4/26/2023Q1 2023
Mattel, Inc. stock logo
MAT
Mattel
-$0.26-$0.24+$0.02-$0.18$740.74 million$814.60 million    
3/9/2023Q4 2022
JAKKS Pacific, Inc. stock logo
JAKK
JAKKS Pacific
-$1.57-$1.60-$0.03-$6.99$81.30 million$131.89 million
3/9/2023Q4 22
Build-A-Bear Workshop, Inc. stock logo
BBW
Build-A-Bear Workshop
$1.12$1.30+$0.18$1.21$137.54 million$145.11 million    
3/1/2023Q4 2022
Funko, Inc. stock logo
FNKO
Funko
-$0.14-$0.45-$0.31-$0.01$316.97 million$333.04 million

Dividends

CompanyAnnual PayoutDividend Yield3-Year Dividend GrowthPayout RatioYears of Consecutive Growth
Electronic Arts Inc. stock logo
EA
Electronic Arts
$0.760.60%N/A26.48%1 Years
Funko, Inc. stock logo
FNKO
Funko
N/AN/AN/AN/AN/A
Hasbro, Inc. stock logo
HAS
Hasbro
$2.804.52%+0.97%325.59%18 Years
JAKKS Pacific, Inc. stock logo
JAKK
JAKKS Pacific
$0.281.23%N/A3.19%N/A
Mattel, Inc. stock logo
MAT
Mattel
N/AN/AN/AN/AN/A
Take-Two Interactive Software, Inc. stock logo
TTWO
Take-Two Interactive Software
N/AN/AN/AN/AN/A
Build-A-Bear Workshop, Inc. stock logo
BBW
Build-A-Bear Workshop
N/AN/AN/AN/AN/A
The Walt Disney Company stock logo
DIS
Walt Disney
N/AN/AN/AN/AN/A
Target Co. stock logo
TGT
Target
$4.322.80%+15.06%72.24%51 Years
Walmart Inc. stock logo
WMT
Walmart
$2.281.51%+1.85%53.27%51 Years

Latest Toy Stocks Dividends

AnnouncementCompanyPeriodAmountYieldEx-Dividend DateRecord DatePayable Date
2/24/2023
Walmart Inc. stock logo
WMT
Walmart
quarterly$0.571.6%12/7/202312/8/20231/2/2024
2/23/2023
Walmart Inc. stock logo
WMT
Walmart
quarterly$0.571.6%12/7/202312/8/20231/2/2024
5/8/2023
Electronic Arts Inc. stock logo
EA
Electronic Arts
Quarterly$0.190.61%5/30/20235/31/20236/21/2023
3/9/2023
Target Co. stock logo
TGT
Target
quarterly$1.082.64%5/16/20235/17/20236/10/2023
2/21/2023
Walmart Inc. stock logo
WMT
Walmart
quarterly$0.571.6%5/4/20235/5/20235/30/2023
3/8/2023
Build-A-Bear Workshop, Inc. stock logo
BBW
Build-A-Bear Workshop
special$1.503/23/20234/6/2023
2/21/2023
Walmart Inc. stock logo
WMT
Walmart
quarterly$0.571.56%3/16/20233/17/20234/3/2023
(Data available from 1/1/2013 forward)

Debt

CompanyDebt-to-Equity RatioCurrent RatioQuick Ratio
Electronic Arts Inc. stock logo
EA
Electronic Arts
0.26
1.21
1.23
Funko, Inc. stock logo
FNKO
Funko
0.44
1.11
0.62
Hasbro, Inc. stock logo
HAS
Hasbro
1.33
1.34
0.96
JAKKS Pacific, Inc. stock logo
JAKK
JAKKS Pacific
0.19
1.63
1.11
Mattel, Inc. stock logo
MAT
Mattel
1.20
2.44
1.45
Take-Two Interactive Software, Inc. stock logo
TTWO
Take-Two Interactive Software
0.29
0.87
0.87
Build-A-Bear Workshop, Inc. stock logo
BBW
Build-A-Bear Workshop
N/A
1.46
0.76
The Walt Disney Company stock logo
DIS
Walt Disney
0.44
1.01
0.94
Target Co. stock logo
TGT
Target
1.43
0.92
0.22
Walmart Inc. stock logo
WMT
Walmart
0.47
0.82
0.21

Ownership

Institutional Ownership

CompanyInstitutional Ownership
Electronic Arts Inc. stock logo
EA
Electronic Arts
89.46%
Funko, Inc. stock logo
FNKO
Funko
59.78%
Hasbro, Inc. stock logo
HAS
Hasbro
80.87%
JAKKS Pacific, Inc. stock logo
JAKK
JAKKS Pacific
42.93%
Mattel, Inc. stock logo
MAT
Mattel
96.93%
Take-Two Interactive Software, Inc. stock logo
TTWO
Take-Two Interactive Software
87.72%
Build-A-Bear Workshop, Inc. stock logo
BBW
Build-A-Bear Workshop
N/A
The Walt Disney Company stock logo
DIS
Walt Disney
62.22%
Target Co. stock logo
TGT
Target
78.86%
Walmart Inc. stock logo
WMT
Walmart
31.27%

Miscellaneous

CompanyEmployeesShares OutstandingFree FloatOptionable
Electronic Arts Inc. stock logo
EA
Electronic Arts
12,900274.23 million273.21 millionOptionable
Funko, Inc. stock logo
FNKO
Funko
1,46650.69 million44.32 millionOptionable
Hasbro, Inc. stock logo
HAS
Hasbro
6,490138.61 million137.35 millionOptionable
JAKKS Pacific, Inc. stock logo
JAKK
JAKKS Pacific
5839.87 million9.66 millionOptionable
Mattel, Inc. stock logo
MAT
Mattel
33,900353.96 million345.46 millionOptionable
Take-Two Interactive Software, Inc. stock logo
TTWO
Take-Two Interactive Software
7,799168.68 million166.77 millionOptionable
Build-A-Bear Workshop, Inc. stock logo
BBW
Build-A-Bear Workshop
4,20014.94 million13.16 millionOptionable
The Walt Disney Company stock logo
DIS
Walt Disney
220,0001.83 billion1.83 billionOptionable
Target Co. stock logo
TGT
Target
440,000461.55 million460.21 millionOptionable
Walmart Inc. stock logo
WMT
Walmart
2,100,0002.70 billion1.43 billionOptionable

Toy Stocks Headlines

SourceHeadline
Walmart’s ‘across-the-board’ beat applauded by analystsWalmart’s ‘across-the-board’ beat applauded by analysts
msn.com - May 18 at 4:59 PM
Beat-and-Raise Pushes Walmart Stock HigherBeat-and-Raise Pushes Walmart Stock Higher
schaeffersresearch.com - May 18 at 11:58 AM
Walmart (WMT) Stock News: Online sales surge leads to full-year guidance raiseWalmart (WMT) Stock News: Online sales surge leads to full-year guidance raise
fxstreet.com - May 18 at 11:58 AM
Futures rise on Walmart forecast, debt ceiling deal optimismFutures rise on Walmart forecast, debt ceiling deal optimism
msn.com - May 18 at 11:58 AM
Walmart has a big quarter, even as its stung like Target by organized retail crimeWalmart has a big quarter, even as it's stung like Target by organized retail crime
aol.com - May 18 at 11:58 AM
Walmart Is More Optimistic About 2023 Than Target. Here’s WhyWalmart Is More Optimistic About 2023 Than Target. Here’s Why
forbes.com - May 18 at 11:58 AM
Walmart (WMT) Raises Guidance on Q1 Earnings & Sales BeatWalmart (WMT) Raises Guidance on Q1 Earnings & Sales Beat
finance.yahoo.com - May 18 at 11:58 AM
Good News For Walmart Isn’t So Great For Everybody ElseGood News For Walmart Isn’t So Great For Everybody Else
marketbeat.com - May 18 at 10:25 AM
Walmart Inc. 2024 Q1 - Results - Earnings Call PresentationWalmart Inc. 2024 Q1 - Results - Earnings Call Presentation
seekingalpha.com - May 18 at 7:48 AM
Factbox: Amazon to Walmart, investors in India boost Modi ahead of voteFactbox: Amazon to Walmart, investors in India boost Modi ahead of vote
msn.com - May 18 at 6:58 AM
Will Walmarts stock, WMT, rise towards its resistance level of $153?Will Walmart's stock, WMT, rise towards its resistance level of $153?
fxstreet.com - May 18 at 6:58 AM
Walmart will report earnings before the bell. Heres what to watchWalmart will report earnings before the bell. Here's what to watch
msn.com - May 18 at 6:58 AM
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Company Descriptions

Electronic Arts logo

Electronic Arts

NASDAQ:EA
Electronic Arts, Inc. develops, markets, publishes, and distributes games, content, and services for game consoles, PCs, mobile phones, and tablets worldwide. The company develops and publishes games and services across various genres, such as sports, first-person shooter, action, role-playing, and simulation primarily under the Battlefield, The Sims, Apex Legends, Anthem, Need for Speed, and Plants v. Zombies brands, and license games, including FIFA, Madden NFL, and Star Wars brands. The firm also provides advertising services and licenses its games to third parties to distribute and host its games. It markets and sells its games and services through digital distribution channels, as well as through retail channels, such as mass-market retailers, electronics specialty stores, and game software specialty stores. The company was founded by William M. Hawkins III and William Gordon in 1982 and is headquartered in Redwood City, CA.
Funko logo

Funko

NASDAQ:FNKO
Funko, Inc. engages in designing, sourcing, and distributing licensed pop culture products. Its product lines include media and entertainment content, which refer to movies, TV shows, video games, music, and sports. It operates through the United States, Europe, and Other International geographic segments. The company was founded in 1998 and is headquartered in Everett, WA.
Hasbro logo

Hasbro

NASDAQ:HAS
Hasbro, Inc. engages in the provision of children and family leisure time products and services with a portfolio of brands and entertainment properties. The firm's brands of toys include Power Rangers, Magic: The Gathering, Monopoly, My Little Pony, Nerf, Play-Doh and Transformers. It operates through the following segments: Consumer Products, Wizards of the Coast and Digital Gaming, Entertainment, and Corporate and Other. The Consumer Products segment markets and sells toys and game products around the world. It also promotes brands through the out-licensing of trademarks, characters and other brand and intellectual property rights to third parties, and through the sale of branded consumer products such as toys and apparel. The Wizards of the Coast and Digital Gaming segment promotes the company's brands through the development of trading cards, role-playing and digital game experiences based on Hasbro and Wizards of the Coast properties. The Entertainment segment develops and distributes entertainment content including film, scripted and unscripted television, children's programming, digital content, and live entertainment. The Corporate and Other segment includes the management
JAKKS Pacific logo

JAKKS Pacific

NASDAQ:JAKK
JAKKS Pacific, Inc. engages in the design, development, and sale of toys, consumables, electronics, kids indoor and outdoor furniture, and other consumer products. It operates through the Toys and Consumer Products and Costumes segments. The Toys and Consumer Products segment includes action figures, vehicles, play sets, plush products, dolls, electronic products, construction toys, infant and pre-school toys, child-sized and hand held role play toys and everyday costume play, foot to floor ride-on vehicles, wagons, novelty toys, seasonal and outdoor products, kids indoor and outdoor furniture, and related products, and makeup and skincare products. The Costumes segment designs, develops, and sells everyday and special occasions dress-up costumes and related accessories. The company was founded by Stephen G. Berman and Jack Friedman in January 1995 and is headquartered in Santa Monica, CA.
Mattel logo

Mattel

NASDAQ:MAT
Mattel, Inc. engages in the ownership of children's and family entertainment franchises. It operates through the following segments: North America, International, and American Girl. The North America and International segments focus on marketing and selling toys and consumer products. The American Girl segment includes marketing, retailing, and publishing dedicated to its mission to help girls grow up with confidence and character. The company was founded by Elliot Handler, Ruth Handler, and Harold Matson in 1945 and is headquartered in El Segundo, CA.
Take-Two Interactive Software logo

Take-Two Interactive Software

NASDAQ:TTWO
Take-Two Interactive Software, Inc. engages in the development, publishing, and marketing of interactive software games. Its products are designed for console systems, handheld gaming systems, and personal computers, including smart phones and tablets, and are delivered through physical retail, digital download, online platforms, and cloud streaming services. The company was founded by Ryan A. Brant in 1993 and is headquartered in New York, NY.
Build-A-Bear Workshop logo

Build-A-Bear Workshop

NYSE:BBW
Build-A-Bear Workshop, Inc. operates as a multi-channel retailer, which offers interactive retail-entertainment experiences. It operates through following segments: Direct-To-Consumer, Commercial, and International Franchising. The Direct-To-Consumer segment offers company-owned retail stores located in the United States, Canada, Puerto Rico, the United Kingdom, Ireland, Denmark, China, and e-commerce sites. The Commercial segment consists of wholesale product sales and licensing intellectual property, including entertainment properties, for third-party use. The International Franchising segment includes international stores operated under franchise agreements. The company was founded by Maxine K. Clark in September 1997 and is headquartered in St. Louis, MO.
Walt Disney logo

Walt Disney

NYSE:DIS
The Walt Disney Co. is a diversified international family entertainment and media enterprise. It operates through the following segments: Disney Media and Entertainment Distribution (DMED) and Disney Parks, Experiences and Products (DPEP). The DMED segment encompasses the company's global film and episodic television content production and distribution activities. The DPEP segment includes significant lines of business like parks and experiences and consumer products. The company was founded by Walter Elias Disney on October 16, 1923 and is headquartered in Burbank, CA.
Target logo

Target

NYSE:TGT
Target Corp. engages in the operation and ownership of general merchandise stores. It offers food assortments including perishables, dry grocery, dairy, and frozen items. The company was founded by George Draper Dayton in 1902 and is headquartered in Minneapolis, MN.
Walmart logo

Walmart

NYSE:WMT
Walmart, Inc. engages in retail and wholesale business. The company offers an assortment of merchandise and services at everyday low prices. It operates through the following business segments: Walmart U.S., Walmart International, and Sam's Club. The Walmart U.S. segment operates as a merchandiser of consumer products, operating under the Walmart, Wal-Mart, and Walmart Neighborhood Market brands, as well as walmart.com and other eCommerce brands. The Walmart International segment manages supercenters, supermarkets, hypermarkets, warehouse clubs, and cash and carry outside of the United States. The Sam's Club segment consists of membership-only warehouse clubs and samsclubs.com. The company was founded by Samuel Moore Walton and James Lawrence Walton in 1945 and is headquartered in Bentonville, AR.

Key Points

  • Investing in toy stocks can provide a fun layer of consumer retail exposure to your portfolio. 
  • While you can invest in traditional toy companies like Mattel and Hasbro, the largest names in the sector belong to toy retailers like Target and Walmart. 
  • Learn more about different ways to invest in publicly traded toy companies.

If you're a beginner investor, you should invest in companies and products you're passionate about. If you have kids (or you're a kid at heart), toy stocks can be a fun and lucrative addition to your portfolio. 

Read on to learn more about different ways to invest in publicly traded toy companies as a new investor. Companies in this may be involved in the manufacturing, distributing or marketing of toys and the materials that make them. By the time you finish reading this article, you'll have the know-how to make informed trading decisions on some of the biggest toy brands in the U.S.  

Overview of the Toy Industry

Whether it's board games, video games, collectibles, puzzles or toys, publicly traded companies create major toy lines. When looking at the top toy brands on MarketBeat, you'll find retail giants like Walmart Inc. (NYSE: WMT) and Target Co. (NYSE: TGT). While these retailers obviously sell much more than just toys, they remain some of the nation's biggest suppliers of toys and games. 

The toy stock sector includes companies devoted to making video games, including industry giants Electronic Arts Inc. (NASDAQ: EA) and Take-Two Interactive Software Inc. (NASDAQ: TTWO). You'll also find traditional toy brands like Mattel Inc. (NASDAQ: MAT) and Hasbro Inc. (NASDAQ: HAS), along with newcomers Funko Inc. (NASDAQ: FNKO). Finally, one of the most well-known toy empires in the world, the Walt Disney Company (NYSE: DIS) has created a media empire but still focuses primarily on children's products and media. 

Until today, you might not have realized there were so many options for toy stock investing. While these stocks don't all deal exclusively with toys, they make up over $600 billion in total market capitalization and are natural options to consider when investing.

Why Invest in Toy Stocks?

Toy stocks can be part of a long-term hold or seasonal buys in a trading portfolio. Investing in the types of stocks you are interested in is a good idea, which can make major toy retailers strong choices for long-term holds. Staying informed on changes in the market comes naturally to people who are interested in the end product.

Some toy-exclusive brands we mentioned before, like Mattel and Hasbro, have relatively small market caps and are affordable stocks you might find on a list, like the best low-priced stocks on MarketBeat. Because these are lower-priced stocks, if you grasp upcoming releases or seasonal ebbs and flows of these top toy brands, you can capitalize on these shifts in their stock price. 

Many stocks listed as toy stocks are major retailers offering various goods and services. If you're looking for a way to add diversification to your portfolio while also investing in the toy industry, choosing a retailer like Target may help mitigate the risk of investing in individual companies. 

how to invest in toy stocks infographic

4 Ways to Invest in the Toy Industry 

There are many types of toy-making companies operating throughout the United States. Investing in multiple areas of the wide-reaching toy market can provide you with more extensive market exposure. 

Traditional Toy Stocks

Traditional toy companies manufacture and sell toys that have been popular for generations. These toys can include lines of fashion dolls, action figures, board games, puzzles and more. These toy companies aim to create products that provide entertainment and promote creativity, imagination and socialization among children.

One of the most well-known examples of a traditional toy company is Hasbro. The company has been in business for over 90 years and is known for producing popular franchises such as Transformers, My Little Pony and Monopoly. In addition to creating its own brands, Hasbro has acquired other toy and game companies such as Milton Bradley and Parker Brothers.

Video Game Companies

The video game sector is one of the most dynamic segments of the toy market, continuing to evolve and innovate as consumer tastes change. Video games have become a mainstream form of entertainment, with players of all ages and backgrounds engaging in various gaming experiences. This massive audience, combined with the advent of digital-only game downloads, has caused an explosion in video game companies entering the market. You can explore a list of the top video game stocks on MarketBeat.  

Electronic Toy Stocks

Electronic toy stocks refer to companies that manufacture and sell toys incorporating electronic components such as sensors, lights and sound. Electronic toys have become increasingly popular as technological advances have allowed for more sophisticated and interactive toys. These toys can include educational toys, action figures, dolls and board games that feature electronic components.

One of the most well-known electronic toy companies is VTech Holdings, which produces educational toys and electronic learning aids for children. Its most famous line of products is its LeapFrog line of educational toys, which combine fun and age-appropriate learning for children aged one to school-aged. 

Toy Retailers

Some of the best toy companies may not produce toys at all. Toy retailers like Amazon.com Inc. (NASDAQ: AMZN) and the Costco Wholesale Corporation (NASDAQ: COST) offer a wide range of toys and related products, including everything from traditional toys like dolls to outdoor sporting equipment and more. They may also provide associated services such as toy assembly and delivery.

Investing in toy retailer stocks can be a way to gain exposure to the broader toy industry, as most of these retailers sell many additional products beyond toys. If you want even more diversification, consider a major retail ETF like the SPDR S & P Retail ETF (NYSE: XRT).

How to Invest in Toy Stock

Investing in U.S. toy companies starts with opening a brokerage account. Once your brokerage account gets up and running, use the following steps to enter the toy market. 

Step 1: Compare stocks.

There are many types of toy companies on the market, and it can be a good idea to invest in multiple types of toy stocks to ensure you're spreading your capital risk. If you need help figuring out where to begin, exploring a toy brand list can be a solid place to start. To learn more about the best toy brands, visit your favorite general retailer's website and browse the toy section. You can also compare stocks on MarketBeat according to characteristics like insider percentage holding, MarketRank and more. 

compare toy stocks on MarketBeat

Image text: MarketBeat’s list of toy stocks can help you begin exploring potential new additions to your portfolio. 

Step 2: Place an order.

Once you decide which stocks to add to your portfolio, place a buy order through your brokerage account. Search for the stock or ETF's ticker using your broker's platform and select the type of order you'd like to place. Most investors use limit or market orders while learning the ropes of the market. 

  • Market order: A market order is an order to buy or sell a security right away. It does not guarantee the execution price but does guarantee that it will be executed.
  • Limit order: A limit order means you’ll buy or sell a security at a specific price or better.

After placing your order, your broker will automatically complete it according to your instructions. If your broker cannot complete the order (for example, if the limit price is not reached), the order may be canceled at the end of the market day or in up to 90 days depending on your preference. 

Step 3: Monitor performance.

If your broker can complete your order, you'll see shares of the toy company in your portfolio. Your broker will also provide you with tools and resources you can use to monitor your investments' values over time and how they are changing. If you've invested in a dividend stock, you can enable automatic dividend reinvestment to put your savings on autopilot.

Pros and Cons of Investing in Toy Stocks

As with any investment, toy company stocks have their pros and cons. While savvy investors can profit from U.S. toy companies, people who jump in without research might get burned. Check out this MarketBeat dividend calculator for additional research on what kind of return to expect from your investments. 

Pros

Check out the benefits of investing in toy stocks: 

  • Seasonality: Toy companies often experience a boom around the holidays, especially Christmas. Smart investors who can forecast demand for the season's hottest toys or games can cash in on seasonal fluctuations in stock price. 
  • Interest: Toy stocks are fun and easy to follow, which can be a welcome change of pace for new investors. For example, if you love video games, doing fundamental market research on these companies will be less of a chore. 
  • Diversification: Any portfolio should have a diverse mix of investments. Many toy stocks operate as large-scale retail operations, providing broad exposure to multiple consumer sectors simultaneously. 

Cons

Look at the downsides of investing in toy stocks:

  • Long-term fluctuation: The same reason stocks on the best toy brands list are an excellent seasonal buy also makes them a slight risk for long-term holds. Because these stocks fluctuate based on holidays or big releases, expect some ebb and flow.
  • Unique supply chain issues: Since toys are physical goods and many are made overseas, issues like import and export laws and supply chain woes can hurt the stock's performance through no fault of the company itself. 

Future of Toy Stock Investing

Looking to the future of the toy industry and investing in toy-making companies, it's fun to speculate on the following significant trends in this exciting field. 

Some manufacturers are exploring classic toys mixed with the adaptability of video games and emerging technology to expand to a new audience. For example, Hasbro has already adapted its classic Monopoly board game to fit the Steam download platform, allowing players from remote locations to enjoy the game together. These developments should increase further, especially with tech like V.R. coming to the forefront of the gaming sphere. 

Tech and toy adaptability will shape the industry's future and investing in toy companies. As we already see, toys are now being marketed by influencers and through popular social media channels. The way the industry shifts into the digital age through modeling toys after popular media is rapidly expanding and will likely only continue the trend of merging physical and digital goods. 

Investing in Toy Stocks

Toy stocks can be a fun addition to any portfolio because they allow investors to support something they enjoy. They're an interesting addition to any portfolio but should likely supplement your investment rather than be a significant pillar of your assets. You can combine toy stocks from multiple industry sectors or use a retail ETF to diversify your sector investments further. 

FAQs

Take a look at some frequently asked questions about toy stocks.

What is the most profitable toy company?

Toy companies of all sizes and market caps can be profitable, but lately, the best companies, in the long run, are suppliers like Target and Walmart. While these giants don't exclusively sell toys, they play a huge role in distributing today's most popular toys.

Who are the top toy suppliers?

Regarding the suppliers of physical toys, industry leaders Hasbro and Mattel are two of the country's largest, in addition to Disney. Hasbro and Mattel account for about $14 billion in total market capitalization, almost all devoted to toy development and manufacturing.

What are the big companies for toys?

Video game giants like Electronic Arts and Activision-Blizzard are huge in the stock market. Suppliers like Walmart and Target are also viable toy options. Media giant Disney is also one of the top toy producers in the world. 

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